Millennials and the next stage of American car culture

From site:

“Driving numbers are down for younger people and the auto industry hasn’t found a way to respond. It’s because they don’t understand why millennials could possibly not want to drive.”

Symbols of freedom and identity have moved from cool rides to cool apps and online presence and persona. Add some current economic conditions as a lesser factor, believe it or not, to generational priorities focused on life planning and paying for education and you’ll see it’s not about wheels. The auto makers have an opportunity to adapt and prosper in this environment, or not.

Combine this with a recent post about Elon Musk changing the car industry by not playing “their game”, and we see the makings of a secular change in American culture.


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