The Untapped $140 Trillion Innovation For Jobs Market

TechCrunch

Editor’s note: David Nordfors is the co-chair and co-founder of the i4j Innovation for Jobs Summit together with Vint Cerf. 

It’s a popular sport nowadays, discussing if tech is going to kill or create jobs. The answer is simple if you ask me. If we care more about tasks than about people, then tech will replace people. If we care more about people than about tasks, then tech will leverage people.

Think about it this way: I work in your company, I wash the dishes. You buy a dishwashing machine. You can either say “David, good luck!” or you can say “let’s rock!”

“Good luck” is the task-centered economy. You replace me with a machine. You lower the cost and raise the efficiency. In the innovation economy, this is the race against the machine.

“Let’s rock” is the people-centered economy. You buy a machine so that we can do…

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