The Next Television Platform, Part 1

MHALLVILLE

How you think the world of television will be transformed depends in large part on how you perceive this really great chart put together by David Pakman.

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One could look at this, as Pakman and many others do, and rightly conclude that the growing green wedge illustrating the explosion of time spent on mobile devices represents the future.

I look at this chart and see another opportunity. The largely unchanged and very large block in dark blue at the bottom — the four plus hours per day we spend watching live television — is now up for grabs. We’re at the beginning of a massive shift away from live linear television (cable & satellite) to on-demand over-the-top TV (Netflix, Amazon Instant, Hulu, HBO Go).

This shift is already well underway for some. Which age cohort is leading the switch away from linear TV to paid over-the-top video services? Millennials…

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