Originally posted on MHALLVILLE:
How you think the world of television will be transformed depends in large part on how you perceive this really great chart put together by David Pakman.
I look at this chart and see another opportunity. The largely unchanged and very large block in dark blue at the bottom — the four plus hours per day we spend watching live television — is now up for grabs. We’re at the beginning of a massive shift away from live linear television (cable & satellite) to on-demand over-the-top TV (Netflix, Amazon Instant, Hulu, HBO Go).
This shift is already well underway for some. Which age cohort is leading the switch away from linear TV to paid over-the-top video services? Millennials…
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